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E-Commerce in China – WeChat for cross-border business


Time: 29.3.2019,  9.00 – 15.30
Place: Potkuri, Joukahaisenkatu 3A

By 2020, the total number of Chinese internet users is expected to reach 80% of its total population; 70% of them will shop online. China’s ‘new normal’ recognizes that domestic consumption will play a larger role in the economy. Meanwhile, Chinese consumers, driven by the fast-growing middle class, crave more goods from the EU. Small EU businesses should be particularly aware of the rapid growth of e-commerce platforms in China which has diversified the entry modes to the country, providing them with more channels to sell to the market.

Join this workshop to learn the latest market updates on E-commerce and outbound Ecommerce market in China, as well as mastering WeChat application for cross-border business. This workshop is designed for any brands or merchants with an E-commerce or digital projects on the Chinese market, entrepreneurs and E-commerce practitioners.

You can book one-to-one meeting with the speaker at the end of the workshop.

The workshop is free of charge but requires registration:

In case of no-show, we will charge 50 €.

Speaker: Felim Meade
Co-Founder of Emerald Green Consulting, Ireland


registration and coffee 9.-9.30

Morning 9.30 -11.30

Overview of the E-commerce in China and the consumer trends

  • Policy indication and regulatory structure
  • Market trends and top-selling foreign products
  • Chinese consumer behavior and business mindset
  • Looking at the Future: The Millennials

Selling Online in China

  • Mobile First
  • Modes of selling online in China
  • Third party platforms

Lunch 11.30 – 12.30

Afternoon 12.30 – 14.30

Cross-Border E-commerce and the WeChat Shop

  • Background
  • The supply chain
  • The building blocks and the procedure
  • Pros and cons for EU SMEs

Digital Marketing

  • China’s digital landscape (and differences with Europe)
  • How to adapt to the Chinese contest
  • The power of new data
  • Cost estimation

14.30 – 15.30

pre-booked one-to-one (20 min.)




Yritysneuvonta Potkuri
Joukahaisenkatu 3 A
Turku, 20520
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